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Beitou Zhongxin New Village — Xin Cun Ju 2025 Key Visual

Beitou Zhongxin New Village — Xin Cun Ju 2025 Key Visual

Client
Market
Category
CD
D
PM

Zhongxin New Village
Taiwan
BRANDING, GRAPHIC DESIGN
Michelle
QQ
Peggy

The key visual for Xin Cun Ju 2025 at Zhongxin New Village in Beitou. The design draws on the red bricks, red doors and alleyways of the military dependents' village, combining modern illustration with warm vintage tones to convey a lively sense of community — inviting people into everyday village life to feel the warmth where old and new meet.

The key visual for Xin Cun Ju 2025 at Zhongxin New Village in Beitou. The design draws on the red bricks, red doors and alleyways of the military dependents' village, combining modern illustration with warm vintage tones to convey a lively sense of community — inviting people into everyday village life to feel the warmth where old and new meet.

We designed the key visual for Xin Cun Ju 2025 at Zhongxin New Village, a historic settlement in Beitou. As one of Taiwan's rare hot-spring military dependents' villages, it carries rich history and a deep sense of community. Centered on "gathering and heritage," the key visual turns the village's distinctive spatial language into a warm focal point.

We drew on old red bricks, the classic red doors and the crisscrossing lines of the alleys, rendered in a clean, modern illustration style that brings new energy to traditional elements. The palette uses warm vintage tones with bright accents to convey the warm, lively atmosphere of the event and the spark between generations.

More than promotional material, the key visual is a warm invitation into everyday village life. By combining historical depth with contemporary aesthetics, it connects cultural heritage with daily life, so every visitor can feel the calm of passing years and the warmth of shared community.

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Beitou Zhongxin New Village, Xin Cun Ju 2025 key visual | BRANDING project
Zhongxin New Village Xin Cun Ju 2025, image 02
Zhongxin New Village Xin Cun Ju 2025, image 03
Zhongxin New Village Xin Cun Ju 2025, image 04
Zhongxin New Village Xin Cun Ju 2025, image 05
Zhongxin New Village Xin Cun Ju 2025, image 06
Beitou Zhongxin New Village, Xin Cun Ju 2025 key visual | BRANDING project
Beitou Zhongxin New Village, Xin Cun Ju 2025 key visual | BRANDING project

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Taipei
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11F-A6, No. 315, Songjiang Rd., Zhongshan Dist., Taipei 10491, Taiwan

CM Design logo

© 2026 CM DESIGN STUDIO

info@cmdesigntw.com

Tokyo
--:--

703 Tokai Nishikanda Mansion, 2-7-5 Nishikanda, Chiyoda-ku, Tokyo 101-0065, Japan

Taipei
--:--

11F-A6, No. 315, Songjiang Rd., Zhongshan Dist., Taipei 10491, Taiwan

CM Design logo

© 2026 CM DESIGN STUDIO

info@cmdesigntw.com

Tokyo
--:--

703 Tokai Nishikanda Mansion, 2-7-5 Nishikanda, Chiyoda-ku, Tokyo 101-0065, Japan

Taipei
--:--

11F-A6, No. 315, Songjiang Rd., Zhongshan Dist., Taipei 10491, Taiwan