BRANDING
2025
Client
Market
Category
CD
D
PM
Zhongxin New Village
Taiwan
BRANDING, GRAPHIC DESIGN
Michelle
QQ
Peggy
We designed the key visual for Xin Cun Ju 2025 at Zhongxin New Village, a historic settlement in Beitou. As one of Taiwan's rare hot-spring military dependents' villages, it carries rich history and a deep sense of community. Centered on "gathering and heritage," the key visual turns the village's distinctive spatial language into a warm focal point.
We drew on old red bricks, the classic red doors and the crisscrossing lines of the alleys, rendered in a clean, modern illustration style that brings new energy to traditional elements. The palette uses warm vintage tones with bright accents to convey the warm, lively atmosphere of the event and the spark between generations.
More than promotional material, the key visual is a warm invitation into everyday village life. By combining historical depth with contemporary aesthetics, it connects cultural heritage with daily life, so every visitor can feel the calm of passing years and the warmth of shared community.










