BOBO CAT is a Taiwanese tea brand built around bubble tea, based in Kichijoji, Tokyo. The flagship store is its first physical location in Japan, and the place where most customers first form an impression of the brand. Our scope ran from brand identity, packaging and printed collateral to the store interior, so one visual language carries from a single cup to an entire wall.

At the heart of the identity is a hand-drawn cat character. While many tea brands favor bright, saturated colors, we kept the palette to orange-red, deep yellow and off-white — warm tones that stay recognizable in daylight on the street, on an illuminated sign at night, and in a square thumbnail on social media. The illustrations keep the texture of the brushstroke, placing the brand on the side of "human" rather than "systematic" among Japan's crowded tea chains.

The interior uses the same warm palette, with wood, warm white light and illustrated feature walls. Takeaway flow and seating share one set of graphics, so packaging and space are not two separate things, but one brand unfolding at different scales.