BRANDING
2021
Client
Market
Category
CD
D
PM
Wo Coffee
Taiwan
BRANDING, GRAPHIC DESIGN, ILLUSTRATION,
PATTERN DESIGN, PRINTING DESIGN
Michelle
Michelle
Calvin
We designed and produced printed materials for Wo Coffee, a well-known specialty coffee brand in Tainan, including in-store menus and takeaway cups. Guided by craftsmanship and the tasting experience, the design translates the coffee's depth of flavor and Tainan's slower pace of life into pieces customers can both see and feel.
For the menu, we focused on information hierarchy and easy reading. A clean layout system and careful typography make bean origins, processing methods and flavor notes clear, while a warmly textured paper echoes the café's calm, professional atmosphere and adds quality to every page.
The cup, as a mobile extension of the brand, continues the same clean visual tone, integrating the brand mark and colors so every takeaway coffee becomes a refined presence on the street. Together, the printed pieces complete the Wo Coffee experience and carry the care and warmth of the baristas to every customer.











