PACKAGING DESIGN
2026
Client
Market
Category
CD
PM
shimami
Taiwan
PACKAGING DESIGN, GRAPHIC DESIGN
Michelle
Peggy
A limited Lunar New Year collaboration gift box with Tainan's well-known lemon tart shop shimami, turning the package into a playful holiday horse-racing game.
Highlights of the shimami New Year gift box
Interactive packaging: The outer box borrows from the Vietnamese horse-racing board game Cờ Cá Ngựa. Once the desserts are finished, the box becomes a game board for a holiday race.
Limited flavors: Alongside the classic lemon tart and lemon sandwich cookies, the New Year box adds limited citrus flavors such as orange, grapefruit and apple.
Signature single packaging: For everyday takeaway, shimami's signature single lemon tart comes in a distinctive small triangular package — easy to carry, and designed with care.
















