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shimami — MERRY MORNING New Year Gift Box

shimami — MERRY MORNING New Year Gift Box

Client
Market
Category
CD
PM

shimami
Taiwan
PACKAGING DESIGN, GRAPHIC DESIGN
Michelle
Peggy

A limited Lunar New Year collaboration gift box with shimami, the well-known lemon tart shop in Tainan, turning the package into a playful holiday horse-racing game

A limited Lunar New Year collaboration gift box with shimami, the well-known lemon tart shop in Tainan, turning the package into a playful holiday horse-racing game

A limited Lunar New Year collaboration gift box with Tainan's well-known lemon tart shop shimami, turning the package into a playful holiday horse-racing game.

Highlights of the shimami New Year gift box

  • Interactive packaging: The outer box borrows from the Vietnamese horse-racing board game Cờ Cá Ngựa. Once the desserts are finished, the box becomes a game board for a holiday race.


  • Limited flavors: Alongside the classic lemon tart and lemon sandwich cookies, the New Year box adds limited citrus flavors such as orange, grapefruit and apple.


  • Signature single packaging: For everyday takeaway, shimami's signature single lemon tart comes in a distinctive small triangular package — easy to carry, and designed with care.

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shimami lemon tart New Year gift box | PACKAGING DESIGN project

2026 Indigo Design Award

Silver Winner in Packaging Design for Graphic Design

shimami lemon tart New Year gift box, image 01
shimami lemon tart New Year gift box, image 01
shimami lemon tart New Year gift box, image 02
shimami lemon tart New Year gift box, image 03
shimami lemon tart New Year gift box, image 04
shimami lemon tart New Year gift box, image 05
shimami lemon tart New Year gift box, image 05
shimami lemon tart New Year gift box, image 05
shimami lemon tart New Year gift box, image 05
shimami lemon tart New Year gift box, image 05
shimami lemon tart New Year gift box, image 05
shimami lemon tart New Year gift box | PACKAGING DESIGN project

2026 Indigo Design Award

Silver Winner in Packaging Design for Graphic Design

shimami lemon tart New Year gift box | PACKAGING DESIGN project

2026 Indigo Design Award

Silver Winner in Packaging Design for Graphic Design

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CM Design logo

© 2026 CM DESIGN STUDIO

info@cmdesigntw.com

Tokyo
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703 Tokai Nishikanda Mansion, 2-7-5 Nishikanda, Chiyoda-ku, Tokyo 101-0065, Japan

Taipei
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11F-A6, No. 315, Songjiang Rd., Zhongshan Dist., Taipei 10491, Taiwan

CM Design logo

© 2026 CM DESIGN STUDIO

info@cmdesigntw.com

Tokyo
--:--

703 Tokai Nishikanda Mansion, 2-7-5 Nishikanda, Chiyoda-ku, Tokyo 101-0065, Japan

Taipei
--:--

11F-A6, No. 315, Songjiang Rd., Zhongshan Dist., Taipei 10491, Taiwan

CM Design logo

© 2026 CM DESIGN STUDIO

info@cmdesigntw.com

Tokyo
--:--

703 Tokai Nishikanda Mansion, 2-7-5 Nishikanda, Chiyoda-ku, Tokyo 101-0065, Japan

Taipei
--:--

11F-A6, No. 315, Songjiang Rd., Zhongshan Dist., Taipei 10491, Taiwan