We designed the visuals and layout for an exclusive coupon at the Tokyo store of TRUEDAN, the well-known Taiwanese tea brand.

The team studied the brand's craftsmanship, centered on brown sugar, and translated its warm Taiwanese hospitality into a refined visual language suited to the Japanese market.

In the layout, we prioritized information hierarchy and easy reading. A clean grid and careful typography balance the promotional offer with brand quality. Warm earth tones echo the brand's signature brown sugar color, and appetizing drink imagery catches the eye at first glance.

The coupon is both a marketing tool and a quality invitation to customers. Combining practicality with aesthetic depth, the design made the campaign more appealing and improved conversion, letting Japanese customers feel TRUEDAN's warmth and care before they taste authentic Taiwanese flavor.